PREMIUM TRAINING SUPPORT FOR FOUNDRIES

Courses, seminars, and private resources to support your licensing, sales, and growth - available by request

This platform provides type foundries with advanced support in negotiation, licensing, and enterprise sales.

Access is intentionally limited to support independent foundries. So far, more than twenty foundries have already taken the full course or selected seminars.

You can preview the trainings below. To purchase, you’ll need to request access and be approved. Once accepted, you’ll be invited into the private platform to view the material.

Enterprise Sales Seminars

OWNERSHIP & DISTRIBUTION NOTICE

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As of June 2025, this course and all related materials are exclusively offered by Julia Hiles.

Any resale, redistribution, or marketing by third parties is unauthorised.

SEMINAR 1

The Unique Font Marketplace

Market strategy and setting up your website for enterprise success.

  • This module sets the foundation for deeper enterprise strategy work covered in the full Enterprise Sales Course. It explores how the font marketplace operates, how corporate procurement teams approach it, and what this means for foundries.

    We look at key considerations for setting up e-commerce platforms to support enterprise sales, rather than block them.

    The seminar will also cover common usage extensions (EULA extensions) and high-level pricing options for e-commerce.

    Note: This is not an in-depth session on e-commerce pricing or website design. It is enterprise focused.

  • £199

    (plus VAT, where applicable)

SEMINAR 2

The Enterprise Sales Decision

How to know what you should price without leaving money on the table.

  • This is a juicy module with questions and strategies to help you price 6 and 7 figure contracts confidently. Focusing on pricing perpetual and unlimited agreements, why one-size-fits-all doesn’t work, and wording tips that save foundries a lot of time.

    This session was meant to be 45 minutes, but lasted for 1hr 20. Every minute packed with essential information if you work at an enterprise level, or desire to in the future.

    Note: I share some broad pricing guidelines but cannot give specific pricing multipliers.

  • £499


    (plus VAT, where applicable)

SEMINAR 3

Email Psychology (Pricing Proposals)

  • This is a focused and highly valuable session.

    We review email pricing templates, which you will receive as part of the course material.

    I will also share tips to help you increase licence value and speed up contract agreements.

    The wrong structure to a proposal can cost you. I’ve seen it.

    This session condenses years of testing and experience into 50 minutes of valuable information.

  • £399

    (plus VAT, where applicable)

SEMINAR 4

Psychology of the Sale

  • In this session we look at what the buyer is really thinking and how this shapes pricing, negotiation, and decision-making. Just as importantly, we’ll explore the mindset of the seller or the person leading the conversation, which can often influence the outcome more than any strategy or pricing model.

    The aim is to help you approach commercial discussions with clarity, confidence, and presence. But mindset work doesn’t stop at knowing what to say. It also means noticing the beliefs that might still be in the way.

    Do you truly believe high six- or seven-figure deals are possible for you? It starts by becoming aware of what you're telling yourself and working with it, rather than being limited by it.

  • £349


    (plus VAT, where applicable)

SEMINARS 5 & 6

Infringement Strategy

  • This session brings together two key elements of infringement work: the wider strategy and the practical outreach.

    We explore what a foundry can actually do in the face of infringement, including how to work with third parties, gather evidence of past use, apply pricing strategies, and understand typical conversion rates. We’ll also cover how to identify the right contacts inside a non-compliant organisation - and what to do once you find them.

    The second half focuses on outreach: how to write emails that get read, and responses that move things forward. You’ll get seven distinct email templates, along with detailed guidance on when and how to use them.

    (You will receive Module 5 recording of 34 minutes, Module 6 at 55 minutes and the email templates)

  • £950

    (plus VAT, where applicable)

SEMINARS 1-6

The Full Bundle

£1,999 (plus VAT, where applicable)

Most foundries underestimate what’s possible with enterprise sales.

Because they’re creatives, not salespeople. And no one ever taught them how to price, position, and protect their work in this space.

These seminars walk you through everything I currently teach on enterprise sales, pricing, and infringement.

Most foundries choose the full bundle. It gives you the complete picture and helps you stop leaving serious money on the table. If you’d like access, follow the link below. I’ll send over everything you need.

“This is something all foundries should take and understand. If they don’t, they’re just holding themselves back. This is information we simply can’t access on our own, and it makes a substantial difference.”

LARGE FOUNDRY CLIENT, UK

Frequently asked questions

  • This course is for type foundries exploring, or already engaged in, enterprise sales.

    It’s designed for foundries who want to understand their value, close deals faster, increase deal size, and avoid leaving money on the table.

    It also covers how to identify serious buyers quickly and maximise infringement opportunities.

    It’s built from years of real-world experience - condensed into digestible recordings you can apply immediately.

    Anyone who purchases the course or seminars will also be invited to upcoming Q&A calls and bonus sessions. So if questions come up, you won’t be on your own.

  • Yes, the course is licensed for your whole foundry. Your internal team can access and use the material together.

    However, if your foundry also offers services to others (e.g. consulting, infringement spotting or representation), this material is not authorised for external sharing or use beyond your own team.

  • No. The recordings can not be downloaded, copied, or shared outside your foundry. Your purchase grants access and internal usage rights only.

    Thank you for respecting the integrity of this work.

  • Because you receive full access to the course immediately, refunds are not offered.

    However, if you experience a technical fault, please let us know - we’ll do our best to resolve it. If it can’t be fixed, we’ll find another way to ensure you get access to the material you’ve paid for.

  • This is the original version, developed and delivered by Julia. It may have been promoted through a third-party platform in the past, but this is the only current, authorised version of the course. All material and IP belong to Julia Hiles.

  • There are many ways that we can work together, including direct coaching, strategic consulting and specific deal negotiation support.

    If you want support beyond the course, or just generally have questions, feel free to reach out to me at julia@juliahiles.com.

    Anyone who purchases the course or seminars will also be invited to upcoming Q&A calls and bonus sessions. So if questions come up, you won’t be on your own.